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Influence Pros

Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Todd Cameron of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. View all shows - including free downloadable resources - at www.InfluenceProsPodcast.com
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Influence Pros
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Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Todd Cameron of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. View all shows - including free downloadable resources - atwww.InfluenceProsPodcast.com

Nov 30, 2016

Brian Littleton, Founder and CEO at ShareASale.com Inc., joins the Influence Pros Podcast to discuss communicating with your influencers, why niche audiences matter, and that tracking actual conversations will always remain key.

Special thanks to our sponsors:

 

In This Episode

  • How influencers can continually bring in sales for your brand
  • How to communicate your needs clearly to your influencers
  • Why it’s important to track actual (not estimated) conversions and sales
  • How to engage with your consumer across the entire customer journey
  • Why influencers are beginning to ask for more money for their content
 

Resources

 

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Nov 23, 2016

Jason Falls, Founder and Partner at Conversation Research Institute, joins the Influence Pros Podcast to reveal the benefits of conversation research, using the right tools, and close relationships.

Special thanks to our sponsors:

 

In This Episode

  • Why Conversation Research is essential to understanding your consumer
  • How to clue into existing online conversation to learn what your audience wants
  • The importance of investing the time to build lasting influencer relationships
  • How to decide what tools are best for your brand’s particular goals
  • Why it’s key to listen first before creating a marketing game plan
 

Resources

 

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Nov 16, 2016

Sarah Evans, Digital Correspondent at Sevans Strategy, joins the Influence Pros Podcast to talk about live video, authentic partnerships, and how to keep up with the ever-changing nature of marketing.

 

Special thanks to our sponsors:

 

In This Episode

  • Why authentic relationships and constantly learning is so important
  • How to stand out in with superior content in a highly saturated market
  • Why evergreen content is so desired and effective for modern day marketers
  • How to go with the flow and create high-quality content at live events
  • Why pay to play is becoming more dominant on social platforms
 

Resources

 

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Nov 9, 2016

Barbara Rozgonyi, CEO at CoryWest Media, joins the Influence Pros Podcast to discuss merging a speaking career with being an influencer, relationship building, and the importance of local communities.

 

Special thanks to our sponsors:

 

In This Episode

  • Why meeting face-to-face, even if by video, is key to building relationships
  • How to enlarge your community by leveraging micro-influencers
  • Why professional speakers are the next wave in influencer marketing
  • How to stay on the forefront and get your message out to your audience
  • Why it’s important to give your influencers the right information for maximum results
 

Resources

 

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Nov 2, 2016

Deirdre Breakenridge, CEO of Pure Performance Communications, joins the Influence Pros Podcast to talk about building close relationships, the importance of transparency, and the best ways to keep up with social and technology trends.

Special thanks to our sponsors:

 

In This Episode

  • Why transparency has become essential in modern marketing and business  
  • How to engage with an influencer meaningfully to encourage stronger ROI
  • Why keeping up with technological advancements is necessary for marketers
  • How to allow your employees and customers to become organic advocates
  • Why consumers want to see the behind the scenes and human side of brands
 

Resources

 

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Oct 26, 2016

Rachael Cihlar, Director of Influence Strategy at TapInfluence, joins the Influence Pros Podcast to discuss the best way to select influencers, plan your strategy, and integrate influencer marketing with the rest of your marketing.

Special thanks to our sponsors:

 

In This Episode

  • Why evergreen influencer marketing content pays off
  • How to select an influencer that is the highest match for your brand
  • Why it’s important to take the time to get to know your influencer’s content
  • How to create a full strategy before engaging your influencer
  • Why it’s key to integrate your influencer campaign into the rest of your marketing

 

Resources

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Oct 19, 2016

Stacey DePolo, Social Advocacy Manager at GoDaddy, joins the Influence Pros Podcast to talk about metrics, customer and employee empowerment, and the advantage of finding genuine fans who can become brand advocates.

Special thanks to our sponsors:

 

In This Episode

  • Why taking the time to understand fans of your brand really does pay off
  • How to identify influencers that have an organic tie to your brand
  • Why you don’t need a celebrity with a million followers to make a real impact
  • How to support and allow your employees to speak positively of your brand
  • Why metrics are still an integral part of the marketing machine

 

Resources

 

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Oct 12, 2016

Julianna Vorhaus, Director of Influencer Development at TapInfluence, joins the Influence Pros Podcast to debut as a new co-host and discuss client relations, authenticity, and the importance of trusting your influencers.

Special thanks to our sponsors:

 

In This Episode

  • Why it’s key to take the time to listen to the needs of your clients
  • How to pick the right influencer that will represent your brand authentically
  • Why it's better to have a holistic approach to your influencer marketing 
  • How to follow through and track ROI more accurately
  • Why trusting your influencers is the most important thing

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Oct 5, 2016

Fabian Geyrhalter, Founder and Principal at FINIEN, joins the Influence Pros Podcast to talk about creating actionable values for your organization, social listening, and knowing when to follow your gut instinct.

Special thanks to our sponsors:

 

In This Episode

  • Why it’s key to know your core values before hiring an influencer
  • How to come up with values that have clear actionable goals
  • Why influencers are more powerful if they believe in your messaging
  • How to know when data is helpful, and when you should go with your gut
  • Why social listening will help your brand connect with your audience

 

Resources


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Sep 28, 2016

Amy Anderson, Blogger and Influencer at Mod Podge Rocks, joins the Influence Pros Podcast to discuss trackable links, long-term relationships, and the importance consulting and mailing lists.

 

Special thanks to our sponsors:

 

In This Episode

  • Why it takes time to build up a blogging career
  • How to create long-term relationships for greater business success
  • Why trackable links are essential to proving your ROI
  • How to find and use your niche market to your advantage
  • Why it is important to consult first before engaging in a business plan

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Sep 21, 2016

Billy Parisi, Influencer and Content Creator, joins the Influence Pros Podcast to discuss platform integration, direct relationships with brands, and the importance of giving your posts time.

 

Special thanks to our sponsors:

 

In This Episode

  • Why Influencer Marketing is so powerful for long term ROI
  • How to build your following and find your niche market
  • Why video and higher production value is becoming more important
  • How to turn your passions into a successful career
  • Why it pays to be patient and constantly experiment with posting strategies

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Sep 14, 2016

Olfa Turki, Founder & Editor of Our Family World, joins the Influence Pros Podcast to talk about the power of evergreen content, focusing on your audience, and why keeping your voice consistent is key.

Special thanks to our sponsors:

 

In This Episode

  • Why it helps to truly care about the topics you are blogging about
  • How to listen to your audience to understand what they want
  • Why evergreen content is always in demand for brands
  • How to maintain relationships by following up on all correspondence
  • Why it is so important to stay consistent in your voice

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Sep 7, 2016

Kristen Matthews, Influencer Marketing Expert, joins the Influence Pros Podcast to discuss the philosophy behind influencer marketing, niche audiences, and authenticity.

Special thanks to our sponsors:

 

In This Episode

  • Why authenticity is really the key to everything
  • How to gain influencers that are genuinely excited about your brand
  • Why a mid-sized influencer actually has more time to interact with consumers
  • How engagement brings higher ROI in the long term
  • Why it’s essential to compensate your influencers properly

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Aug 31, 2016

Chris Brogan, Author and CEO at Owner Media Group, joins the Influence Pros Podcast to talk about the balance between technology and human connection, why influencer marketing is at a crossroads, and why numbers don’t necessarily mean influence.

Special thanks to our sponsors:

 

In This Episode

  • Why it’s important to take the time to find an influencer already interested in your brand
  • How to use technology to humanize your brand
  • Why high follower numbers is not always better than a niche market
  • How to maximize your reach by having smaller, but more engaged audiences
  • Why there are so many different ways to have influence in the world of marketing

 

Resources


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Aug 24, 2016

Erin Bury, Managing Director of 88 Creative, joins the Influence Pros Podcast to talk about the advantages of leveraging existing communities and how influencer marketing has shifted more into the realm of paid digital marketing.

Special thanks to our sponsors:

 

In This Episode

  • Why influencers expect and should get paid for their work
  • How to leverage pre existing relationships for your brand
  • Why influencer marketing is different in Canada because of different regulations
  • How advocate marketing is going to be the next big wave in influencer marketing
  • Why it pays to pay attention to the power middle, or niche influencers over celebrities

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Aug 17, 2016

Bill Carmody, Founder and CEO of Trepoint, joins the Influence Pros Podcast to discuss the power of micro influence, bringing campaigns up to scale, and his mission to make marketing more accountable.

Special thanks to our sponsors:

 

In This Episode

  • Why being able to scale up influencer marketing has changed the industry
  • How to make your marketing campaigns more accountable by properly tracking ROI
  • Why it’s really the engagement factor that leads to sales, not vanity metrics like followers or number of click throughs.
  • How to identify the proper influencer for your brand and maximize audience participation
  • Why being able to measure engagement has revolutionized influencer marketing

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Aug 10, 2016

John Hall, Co-founder and CEO of Influence & Co., joins the Influence Pros Podcast to talk about content alignment, authenticity and engagement, and the fully integrated marketing strategies of the future.

 

Special thanks to our sponsors:

 

In This Episode

  • Why laying the groundwork for your own influence first is key
  • How to recognize who is the right influencer for your brand
  • Why it’s important to have a problem solving attitude
  • How to build mutually beneficial relationships
  • Why marketing tactics are converging making more departments work together

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Aug 3, 2016

Brian Fanzo, Founder of iSocialFanz LLC, joins the Influence Pros Podcast to discuss the value of maintaining authenticity and his three favorite topics: influencers, community building, and engagement.

 

Special thanks to our sponsors:

 

In This Episode

  • Why change, collaboration, and community are key to any business
  • How building a community is far more effective than having a following
  • Why incentives and rewards need to be individualized
  • How to guide interactions into more valuable one on one conversations
  • Why employee trust is the first step toward embracing influencer marketing

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Jul 27, 2016

Rustin Banks, Founder and Chief Product Officer of TapInfluence, joins the Influence Pros Podcast to talk about where influencer marketing came from, how to successfully combine data and storytelling, and the importance of engagement.

Special thanks to our sponsors:

 

In This Episode

  • Why you should look at an influencer’s audience before hiring them
  • How to use collected data to choose the best influencer for you
  • Why engagement is far more important than follower count
  • How TapInfluence became a company and what it can do for you
  • Why influencer marketing works on multiple channels

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Jul 20, 2016

Stacey Miller, Senior Manager of Communications at Cision, joins the Influence Pros Podcast to discuss keys to selecting the right influencer, maintaining relationships, and the growing authority of influencers over some media outlets.

 

Special thanks to our sponsors:

 

In This Episode

  • Why it’s important to treat your influencers well
  • How to improve the quality of relationships you make
  • Why influencers are starting to gain authority over media outlets
  • How a balanced strategy of earned media and influencer marketing is best
  • Why you must take your time in selecting the correct influencer for your brand

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Jul 13, 2016

Tim and Laura Sullivan, Co-founders of Lightworks 360 and Movable Feast Retreats, join the Influence Pros Podcast to talk about producing quality content, getting your brand out there, and the importance of staying human.

 

Special thanks to our sponsors:

 

In This Episode

  • Why being genuinely kind can help you stand out
  • How to focus your working energy to enjoy the process
  • Why it’s essential to stay consistent with all your branding
  • How to ensure excellence in the quality of your content
  • Why a guest post or partnership should always be mutually beneficial

 

Resources


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Jul 6, 2016

Randi Dukes, Creator of Dukes and Duchesses, joins the Influence Pros Podcast to reveal the hard work behind the scenes, the residual perks of evergreen content, and the essential nature of an organic fit with brands.

 

Special thanks to our sponsors:

 

In This Episode

  • Why it’s advantageous to only work with Brands that fit your audience
  • How to create evergreen content that lends itself to long term searchability  
  • Why it is important to understand the true value of your blogging voice
  • How to put in the work behind the scenes to make content creation look easy
  • How to maximize your SEO for your blog posts

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Jun 29, 2016

Bryan Kramer, CEO of PureMatter, joins the Influence Pros Podcast to break down the six different types of influencers, how to use events to build content, and the importance of transparency.

 

Special thanks to our sponsors:

 

In This Episode

  • Why it’s a natural human tendency to share with others
  • How to identify and capitalize on the six different types of influencers
  • Why micro-influencers are the next big wave in marketing
  • How to use community events to build marketing campaigns  
  • How to use different sharing techniques to your advantage

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Jun 22, 2016

Benji Travis and Sean Cannell, Founders of Video Influencers, join the Influence Pros Podcast to divulge their thoughts on following your passion, the absolute necessity of authenticity, and the amazing accessibility of video blogging to everyone.

Special thanks to our sponsors:

 

In This Episode

  • Why video is becoming the most powerful marketing tool
  • How to recognize the hustle and work ethic behind media work
  • Why it’s absolutely essential to stay authentic in your content
  • How video influencing is becoming more accessible as a career
  • How to find your niche audience and grow from your strengths

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Jun 15, 2016

Jeff Beringer, Digital Marketing Lead at Golin and Creator of The Bridge, joins the Influence Pros Podcast to talk about relevance, the power of engagement, and how to find the right fit of influencer for your brand.

 

Special thanks to our sponsors:

 

In This Episode

  • Why it’s so important to find the right influencer fit for your brand
  • How to collect and interpret data from influencer audiences
  • Why more money is being shifted into influencer marketing budgets
  • How technology and the digital age has made it easier to track engagement
  • How engagement is the key metric over reach for campaign success

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

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