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Influence Pros

Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Todd Cameron of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. View all shows - including free downloadable resources - at www.InfluenceProsPodcast.com
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Influence Pros
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Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Todd Cameron of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. View all shows - including free downloadable resources - atwww.InfluenceProsPodcast.com

Aug 31, 2016

Chris Brogan, Author and CEO at Owner Media Group, joins the Influence Pros Podcast to talk about the balance between technology and human connection, why influencer marketing is at a crossroads, and why numbers don’t necessarily mean influence.

Special thanks to our sponsors:

 

In This Episode

  • Why it’s important to take the time to find an influencer already interested in your brand
  • How to use technology to humanize your brand
  • Why high follower numbers is not always better than a niche market
  • How to maximize your reach by having smaller, but more engaged audiences
  • Why there are so many different ways to have influence in the world of marketing

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Aug 24, 2016

Erin Bury, Managing Director of 88 Creative, joins the Influence Pros Podcast to talk about the advantages of leveraging existing communities and how influencer marketing has shifted more into the realm of paid digital marketing.

Special thanks to our sponsors:

 

In This Episode

  • Why influencers expect and should get paid for their work
  • How to leverage pre existing relationships for your brand
  • Why influencer marketing is different in Canada because of different regulations
  • How advocate marketing is going to be the next big wave in influencer marketing
  • Why it pays to pay attention to the power middle, or niche influencers over celebrities

 

Resources


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Aug 17, 2016

Bill Carmody, Founder and CEO of Trepoint, joins the Influence Pros Podcast to discuss the power of micro influence, bringing campaigns up to scale, and his mission to make marketing more accountable.

Special thanks to our sponsors:

 

In This Episode

  • Why being able to scale up influencer marketing has changed the industry
  • How to make your marketing campaigns more accountable by properly tracking ROI
  • Why it’s really the engagement factor that leads to sales, not vanity metrics like followers or number of click throughs.
  • How to identify the proper influencer for your brand and maximize audience participation
  • Why being able to measure engagement has revolutionized influencer marketing

 

Resources


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Aug 10, 2016

John Hall, Co-founder and CEO of Influence & Co., joins the Influence Pros Podcast to talk about content alignment, authenticity and engagement, and the fully integrated marketing strategies of the future.

 

Special thanks to our sponsors:

 

In This Episode

  • Why laying the groundwork for your own influence first is key
  • How to recognize who is the right influencer for your brand
  • Why it’s important to have a problem solving attitude
  • How to build mutually beneficial relationships
  • Why marketing tactics are converging making more departments work together

 

Resources


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Aug 3, 2016

Brian Fanzo, Founder of iSocialFanz LLC, joins the Influence Pros Podcast to discuss the value of maintaining authenticity and his three favorite topics: influencers, community building, and engagement.

 

Special thanks to our sponsors:

 

In This Episode

  • Why change, collaboration, and community are key to any business
  • How building a community is far more effective than having a following
  • Why incentives and rewards need to be individualized
  • How to guide interactions into more valuable one on one conversations
  • Why employee trust is the first step toward embracing influencer marketing

 

Resources


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Jul 27, 2016

Rustin Banks, Founder and Chief Product Officer of TapInfluence, joins the Influence Pros Podcast to talk about where influencer marketing came from, how to successfully combine data and storytelling, and the importance of engagement.

Special thanks to our sponsors:

 

In This Episode

  • Why you should look at an influencer’s audience before hiring them
  • How to use collected data to choose the best influencer for you
  • Why engagement is far more important than follower count
  • How TapInfluence became a company and what it can do for you
  • Why influencer marketing works on multiple channels

 

Resources


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Jul 20, 2016

Stacey Miller, Senior Manager of Communications at Cision, joins the Influence Pros Podcast to discuss keys to selecting the right influencer, maintaining relationships, and the growing authority of influencers over some media outlets.

 

Special thanks to our sponsors:

 

In This Episode

  • Why it’s important to treat your influencers well
  • How to improve the quality of relationships you make
  • Why influencers are starting to gain authority over media outlets
  • How a balanced strategy of earned media and influencer marketing is best
  • Why you must take your time in selecting the correct influencer for your brand

 

Resources


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Jul 13, 2016

Tim and Laura Sullivan, Co-founders of Lightworks 360 and Movable Feast Retreats, join the Influence Pros Podcast to talk about producing quality content, getting your brand out there, and the importance of staying human.

 

Special thanks to our sponsors:

 

In This Episode

  • Why being genuinely kind can help you stand out
  • How to focus your working energy to enjoy the process
  • Why it’s essential to stay consistent with all your branding
  • How to ensure excellence in the quality of your content
  • Why a guest post or partnership should always be mutually beneficial

 

Resources


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Jul 6, 2016

Randi Dukes, Creator of Dukes and Duchesses, joins the Influence Pros Podcast to reveal the hard work behind the scenes, the residual perks of evergreen content, and the essential nature of an organic fit with brands.

 

Special thanks to our sponsors:

 

In This Episode

  • Why it’s advantageous to only work with Brands that fit your audience
  • How to create evergreen content that lends itself to long term searchability  
  • Why it is important to understand the true value of your blogging voice
  • How to put in the work behind the scenes to make content creation look easy
  • How to maximize your SEO for your blog posts

 

Resources


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Jun 29, 2016

Bryan Kramer, CEO of PureMatter, joins the Influence Pros Podcast to break down the six different types of influencers, how to use events to build content, and the importance of transparency.

 

Special thanks to our sponsors:

 

In This Episode

  • Why it’s a natural human tendency to share with others
  • How to identify and capitalize on the six different types of influencers
  • Why micro-influencers are the next big wave in marketing
  • How to use community events to build marketing campaigns  
  • How to use different sharing techniques to your advantage

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Jun 22, 2016

Benji Travis and Sean Cannell, Founders of Video Influencers, join the Influence Pros Podcast to divulge their thoughts on following your passion, the absolute necessity of authenticity, and the amazing accessibility of video blogging to everyone.

Special thanks to our sponsors:

 

In This Episode

  • Why video is becoming the most powerful marketing tool
  • How to recognize the hustle and work ethic behind media work
  • Why it’s absolutely essential to stay authentic in your content
  • How video influencing is becoming more accessible as a career
  • How to find your niche audience and grow from your strengths

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Jun 15, 2016

Jeff Beringer, Digital Marketing Lead at Golin and Creator of The Bridge, joins the Influence Pros Podcast to talk about relevance, the power of engagement, and how to find the right fit of influencer for your brand.

 

Special thanks to our sponsors:

 

In This Episode

  • Why it’s so important to find the right influencer fit for your brand
  • How to collect and interpret data from influencer audiences
  • Why more money is being shifted into influencer marketing budgets
  • How technology and the digital age has made it easier to track engagement
  • How engagement is the key metric over reach for campaign success

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Jun 8, 2016

Heidi Sullivan and Todd Cameron, of Cision and TapInfluence, take over the Influence Pros Podcast to delve into past episodes and discuss what they have learned so far including authenticity, the move away from celebrities, and building trust with your influencers.

Special thanks to our sponsors:

 

In This Episode

  • Why celebrities are absolutely not the most important endorsers to pursue
  • How the the key to all influence marketing success lies in the word ‘authenticity’
  • Why it is so important to let your influencers resonate with their audiences
  • How to build trust in your relationships with your influencers
  • How the next big frontier looks to be video content

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Jun 1, 2016

Dorothy Kern, blogger and author of “Crazy for Crust”, joins the Influence Pros Podcast to deliciously debate knowing your own audience, the rise of bloggers as influencers, and the importance of mutual respect.

Special thanks to our sponsors:

 

In This Episode

  • Why it’s critical to know your audience and what they want most
  • How to turn your personal passion into a lucrative career
  • Why it takes time to develop your voice as a blogger
  • How to best approach an influencer for a new marketing project
  • How to balance time between content creation and social media sharing

 

Resources


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May 25, 2016

Jay Krall, Director of Product Management at DataSift, joins the Influence Pros Podcast to examine the importance of keeping data analysis simple, the differing linguistics of varying generations, and the growing prominence of privacy settings on social media.

Special thanks to our sponsors:

 

In This Episode

  • Why collecting the right type of data is essential to company growth
  • How to translate generational differences in order to better understand statistics
  • Why approaches to influencer marketing are shifting due to new data availability
  • How to simplify data aggregation in order to get the most out of your information
  • How to respect privacy while still gaining new insights to consumers

 

Resources


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May 18, 2016

Rebecca Lieb, Independent Analyst and Advisor, joins the Influence Pros Podcast to discuss the power of deep questions, human vulnerability, and the development of word of mouth as the precursor to influencer marketing.

Special thanks to our sponsors:

 

In This Episode

  • Why it’s important to take the time to ask the right questions
  • How to use your research to lead you to success
  • Why community and humility are key parts of great influencing
  • How to utilize an influencer's expertise to your advantage
  • How to combat the newest forms of ad blockers and developing media

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

May 11, 2016

Jeff Barrett, CEO of Status Creative, joins the Influence Pros Podcast to talk about accidental entrepreneurship, building relationships by adding your own value, and connecting the dots within the new necessities of influencer marketing.  

 

Special thanks to our sponsors:

 

In This Episode

  • The importance of understanding that reach simply means potential
  • How to maintain long-term planning strategies for positive relationships
  • Why PR is the next wave in influencer marketing
  • How to diversify your influencer usage in order to find the perfect fit
  • How budgets are shifting to give influencers more opportunities in 2017

 

Resources


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May 4, 2016

Frank Danna, Co-Founder of GhostCodes and Director of Social Strategy at Softway, joins the Influence Pros Podcast to discuss delving into new platforms, creating new companies, and the power of viewership.

Special thanks to our sponsors:

 

In This Episode

  • Why alignment of values is essential for success
  • How micro-influencers are the next wave in marketing
  • Why delving into new platforms is not only fun but productive
  • How to focus your hustle for optimum results in the real world
  • How to determine what has the most value for a campaign

 

Resources

 


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Apr 27, 2016

Tyler Farnsworth, General Manager of August United, joins the Influence Pros Podcast to reveal the perks of creative freedom, why you need to push outside the box, and how to take the time to maintain positive relationships.

Special thanks to our sponsors:

 

In This Episode

  • How to build trust for mutually beneficial relationships
  • How to engage in creative problem solving
  • How to keep yourself passionate about your process
  • Why it’s important to let you influencers be themselves
  • How to find unique solutions to maximize success

 

Resources


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Apr 20, 2016

Michael Georgiou, CMO of Imaginovation, joins the Influence Pros Podcast to uncover details about the necessity for research, personality, and most of all inspiration to build community.

Special thanks to our sponsors:

 

In This Episode

  • How to find inspiration by inspiring others
  • Why it’s important to always be researching
  • Why it’s essential to focus on one message
  • How to give back to your consumer
  • How to utilize video content to increase engagement
  • Why infusing personality into your messaging is key

 

Resources


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Apr 13, 2016

Holly Hamann, Co-Founder of TapInfluence, joins the Influence Pros Podcast to talk about finding measurable data, demands for changing skill sets, and approaching work as collaborations over campaigns.

Special thanks to our sponsors:

 

In This Episode

  • How to see and adjust to changes
  • Why it’s important to know your audience
  • Why marketers are getting bigger budgets
  • How to find measurable data
  • How to know your platforms
  • Why collaborations are best

 

Resources


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Apr 6, 2016

Shonali Burke, CEO of Shonali Burke Consulting, joins the Influence Pros Podcast to talk about wearing many hats, the importance of context, and keeping community at the center of everything.

Special thanks to our sponsors:

 

In This Episode

  • How to balance many different roles
  • Why education never stops
  • How to stay personal in your work
  • How to best approach your influencers after thorough research
  • Why community it key

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Mar 29, 2016

Sally Falkow, Digital PR Strategist at Meritus Media, joins the Influence Pros Podcast to talk about actionable influence, communication skills, and treating influencers like people first.

Special thanks to our sponsors:

 

In This Episode

  • Why it is important to measure the right thing
  • Why real influence creates action
  • How too much data can be confusing
  • Why it’s important to treat your influencers well
  • Why research and planning is key

Resources


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Mar 23, 2016

Carrie Morgan, Digital PR Consultant at Rock The Status Quo, joins the Influence Pros Podcast to talk about brand clarity, focused goals, and implementing due diligence.

Special thanks to our sponsors:

 

In This Episode

  • Why it’s better to have narrow targets
  • How to best approach new influencers
  • How to identify the right influencer for you
  • Why it’s important to have brand clarity  
  • What it means to follow due diligence  

 

Resources


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Mar 16, 2016

Gini Dietrich, CEO of Spin Sucks, joins the Influence Pros Podcast to talk about how PR firms are more than just media, how influencers are everywhere, and the benefits of early morning writing.

Special thanks to our sponsors:

 

In This Episode

  • How and why PR agencies are doing more and more every day for their clients
  • Where to find great influencers online and off
  • How to figure out what’s worth measuring
  • Why it’s so important to work one-on-one
  • Why celebrities might not always be the best choice to advocate for your brand

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

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