Info

Influence Pros

Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Todd Cameron of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. View all shows - including free downloadable resources - at www.InfluenceProsPodcast.com
RSS Feed
Influence Pros
2016
December
November
October
September
August
July
June
May
April
March
February


All Episodes
Archives
Now displaying: February, 2016

Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Todd Cameron of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. View all shows - including free downloadable resources - atwww.InfluenceProsPodcast.com

Feb 24, 2016

Jim Tobin, President of Ignite Media as well as Carusele, joins the Influence Pros Podcast to discuss changes he’s seen as a trailblazer in social media, creating lasting partnerships, and the importance of quality over quantity.

 

Special thanks to our sponsors:

 

In This Episode

  • Why your company must constantly evolve
  • How well-crafted posts can keep bringing returns long after initial campaigns
  • Why it’s important to think through the ramifications of any content
  • How taking time upfront will save you time later
  • Why quality is more important than quantity

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Feb 17, 2016

Jason Keath, Founder and CEO of Social Fresh, joins the Influence Pros Podcast to talk about the key factors of social media education, using social to activate influencers and advocates, and the actionable ways this can help your business. 

Special thanks to our sponsors:

In This Episode

  • How to use social media for influence marketing
  • How to build long-term relationships with influencers and advocates
  • Why it’s good to play with platforms
  • How to take influencers more seriously

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Feb 10, 2016

Heather Whaling, President at Geben Communication, joins the Influence Pros Podcast this week to discuss the importance of relationship building and why influencer marketing has become the core of what she’s doing for her business.

Special thanks to our sponsors:

In This Episode

  • Effective ways to reach a different type of audience
  • How to pick your influencers
  • The biggest mistake people make when using influence marketing
  • How trend monitoring leads to new ideas

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Feb 3, 2016

Todd Cameron, Head of Content and Strategy at TapInfluence, and Heidi Sullivan, Senior VP and Product Lead of Content and E-commerce at Cision, co-host the inaugural episode of the Influence Pros Podcast to explain exactly what influence marketing is all about and how businesses should be using it today.

Special thanks to our sponsors:

In This Episode

  • Meet our diversely dynamic co-hosts, Heidi and Todd
  • What is influence and advocate marketing and why is it important
  • Why celebrities aren’t the only worthwhile influencers
  • How to identify and successfully engage with the best influencer for your company
  • Why authenticity and consistency in voice are key to successful influence marketing

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

1