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Influence Pros

Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Todd Cameron of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. View all shows - including free downloadable resources - at www.InfluenceProsPodcast.com
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Now displaying: March, 2016

Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Todd Cameron of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. View all shows - including free downloadable resources - atwww.InfluenceProsPodcast.com

Mar 29, 2016

Sally Falkow, Digital PR Strategist at Meritus Media, joins the Influence Pros Podcast to talk about actionable influence, communication skills, and treating influencers like people first.

Special thanks to our sponsors:

 

In This Episode

  • Why it is important to measure the right thing
  • Why real influence creates action
  • How too much data can be confusing
  • Why it’s important to treat your influencers well
  • Why research and planning is key

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Mar 23, 2016

Carrie Morgan, Digital PR Consultant at Rock The Status Quo, joins the Influence Pros Podcast to talk about brand clarity, focused goals, and implementing due diligence.

Special thanks to our sponsors:

 

In This Episode

  • Why it’s better to have narrow targets
  • How to best approach new influencers
  • How to identify the right influencer for you
  • Why it’s important to have brand clarity  
  • What it means to follow due diligence  

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Mar 16, 2016

Gini Dietrich, CEO of Spin Sucks, joins the Influence Pros Podcast to talk about how PR firms are more than just media, how influencers are everywhere, and the benefits of early morning writing.

Special thanks to our sponsors:

 

In This Episode

  • How and why PR agencies are doing more and more every day for their clients
  • Where to find great influencers online and off
  • How to figure out what’s worth measuring
  • Why it’s so important to work one-on-one
  • Why celebrities might not always be the best choice to advocate for your brand

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Mar 9, 2016

Rebekah Iliff, Chief Strategy Officer at AirPR, joins the Influence Pros Podcast to talk frankly about the importance of analytics, authenticity, and trusting your influencers.

Special thanks to our sponsors:

 

In This Episode

  • How to make your brand its own influencer
  • How to deeply trust your influencers
  • Why you need data and analytics every step of the way
  • Why positive, respectful relationships are so important
  • Why you need to know your goals inside and out before launching any campaigns

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Mar 2, 2016

Allie Ingalls and Jennie Hughes from WhiteWave Foods join the Influence Pros Podcast to enlighten us on the ways of customer appreciation, finding true emotional stories, and expanding reach organically.

 

Special thanks to our sponsors:

 

In This Episode

  • How telling a story is good advertising
  • Why giving gifts to customers will bring high returns
  • Why it helps to use fans as influence marketers
  • Why constant innovation is essential in marketing
  • How influence and advocacy are connected

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

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