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Influence Pros

Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Todd Cameron of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. View all shows - including free downloadable resources - at www.InfluenceProsPodcast.com
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Now displaying: April, 2016

Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Todd Cameron of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. View all shows - including free downloadable resources - atwww.InfluenceProsPodcast.com

Apr 27, 2016

Tyler Farnsworth, General Manager of August United, joins the Influence Pros Podcast to reveal the perks of creative freedom, why you need to push outside the box, and how to take the time to maintain positive relationships.

Special thanks to our sponsors:

 

In This Episode

  • How to build trust for mutually beneficial relationships
  • How to engage in creative problem solving
  • How to keep yourself passionate about your process
  • Why it’s important to let you influencers be themselves
  • How to find unique solutions to maximize success

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Apr 20, 2016

Michael Georgiou, CMO of Imaginovation, joins the Influence Pros Podcast to uncover details about the necessity for research, personality, and most of all inspiration to build community.

Special thanks to our sponsors:

 

In This Episode

  • How to find inspiration by inspiring others
  • Why it’s important to always be researching
  • Why it’s essential to focus on one message
  • How to give back to your consumer
  • How to utilize video content to increase engagement
  • Why infusing personality into your messaging is key

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Apr 13, 2016

Holly Hamann, Co-Founder of TapInfluence, joins the Influence Pros Podcast to talk about finding measurable data, demands for changing skill sets, and approaching work as collaborations over campaigns.

Special thanks to our sponsors:

 

In This Episode

  • How to see and adjust to changes
  • Why it’s important to know your audience
  • Why marketers are getting bigger budgets
  • How to find measurable data
  • How to know your platforms
  • Why collaborations are best

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Apr 6, 2016

Shonali Burke, CEO of Shonali Burke Consulting, joins the Influence Pros Podcast to talk about wearing many hats, the importance of context, and keeping community at the center of everything.

Special thanks to our sponsors:

 

In This Episode

  • How to balance many different roles
  • Why education never stops
  • How to stay personal in your work
  • How to best approach your influencers after thorough research
  • Why community it key

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

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