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Influence Pros

Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Todd Cameron of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. View all shows - including free downloadable resources - at www.InfluenceProsPodcast.com
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Now displaying: May, 2016

Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Todd Cameron of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. View all shows - including free downloadable resources - atwww.InfluenceProsPodcast.com

May 25, 2016

Jay Krall, Director of Product Management at DataSift, joins the Influence Pros Podcast to examine the importance of keeping data analysis simple, the differing linguistics of varying generations, and the growing prominence of privacy settings on social media.

Special thanks to our sponsors:

 

In This Episode

  • Why collecting the right type of data is essential to company growth
  • How to translate generational differences in order to better understand statistics
  • Why approaches to influencer marketing are shifting due to new data availability
  • How to simplify data aggregation in order to get the most out of your information
  • How to respect privacy while still gaining new insights to consumers

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

May 18, 2016

Rebecca Lieb, Independent Analyst and Advisor, joins the Influence Pros Podcast to discuss the power of deep questions, human vulnerability, and the development of word of mouth as the precursor to influencer marketing.

Special thanks to our sponsors:

 

In This Episode

  • Why it’s important to take the time to ask the right questions
  • How to use your research to lead you to success
  • Why community and humility are key parts of great influencing
  • How to utilize an influencer's expertise to your advantage
  • How to combat the newest forms of ad blockers and developing media

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

May 11, 2016

Jeff Barrett, CEO of Status Creative, joins the Influence Pros Podcast to talk about accidental entrepreneurship, building relationships by adding your own value, and connecting the dots within the new necessities of influencer marketing.  

 

Special thanks to our sponsors:

 

In This Episode

  • The importance of understanding that reach simply means potential
  • How to maintain long-term planning strategies for positive relationships
  • Why PR is the next wave in influencer marketing
  • How to diversify your influencer usage in order to find the perfect fit
  • How budgets are shifting to give influencers more opportunities in 2017

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers

May 4, 2016

Frank Danna, Co-Founder of GhostCodes and Director of Social Strategy at Softway, joins the Influence Pros Podcast to discuss delving into new platforms, creating new companies, and the power of viewership.

Special thanks to our sponsors:

 

In This Episode

  • Why alignment of values is essential for success
  • How micro-influencers are the next wave in marketing
  • Why delving into new platforms is not only fun but productive
  • How to focus your hustle for optimum results in the real world
  • How to determine what has the most value for a campaign

 

Resources

 


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

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