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Influence Pros

Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Todd Cameron of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. View all shows - including free downloadable resources - at www.InfluenceProsPodcast.com
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Now displaying: June, 2016

Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Todd Cameron of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. View all shows - including free downloadable resources - atwww.InfluenceProsPodcast.com

Jun 29, 2016

Bryan Kramer, CEO of PureMatter, joins the Influence Pros Podcast to break down the six different types of influencers, how to use events to build content, and the importance of transparency.

 

Special thanks to our sponsors:

 

In This Episode

  • Why it’s a natural human tendency to share with others
  • How to identify and capitalize on the six different types of influencers
  • Why micro-influencers are the next big wave in marketing
  • How to use community events to build marketing campaigns  
  • How to use different sharing techniques to your advantage

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Jun 22, 2016

Benji Travis and Sean Cannell, Founders of Video Influencers, join the Influence Pros Podcast to divulge their thoughts on following your passion, the absolute necessity of authenticity, and the amazing accessibility of video blogging to everyone.

Special thanks to our sponsors:

 

In This Episode

  • Why video is becoming the most powerful marketing tool
  • How to recognize the hustle and work ethic behind media work
  • Why it’s absolutely essential to stay authentic in your content
  • How video influencing is becoming more accessible as a career
  • How to find your niche audience and grow from your strengths

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Jun 15, 2016

Jeff Beringer, Digital Marketing Lead at Golin and Creator of The Bridge, joins the Influence Pros Podcast to talk about relevance, the power of engagement, and how to find the right fit of influencer for your brand.

 

Special thanks to our sponsors:

 

In This Episode

  • Why it’s so important to find the right influencer fit for your brand
  • How to collect and interpret data from influencer audiences
  • Why more money is being shifted into influencer marketing budgets
  • How technology and the digital age has made it easier to track engagement
  • How engagement is the key metric over reach for campaign success

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Jun 8, 2016

Heidi Sullivan and Todd Cameron, of Cision and TapInfluence, take over the Influence Pros Podcast to delve into past episodes and discuss what they have learned so far including authenticity, the move away from celebrities, and building trust with your influencers.

Special thanks to our sponsors:

 

In This Episode

  • Why celebrities are absolutely not the most important endorsers to pursue
  • How the the key to all influence marketing success lies in the word ‘authenticity’
  • Why it is so important to let your influencers resonate with their audiences
  • How to build trust in your relationships with your influencers
  • How the next big frontier looks to be video content

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Jun 1, 2016

Dorothy Kern, blogger and author of “Crazy for Crust”, joins the Influence Pros Podcast to deliciously debate knowing your own audience, the rise of bloggers as influencers, and the importance of mutual respect.

Special thanks to our sponsors:

 

In This Episode

  • Why it’s critical to know your audience and what they want most
  • How to turn your personal passion into a lucrative career
  • Why it takes time to develop your voice as a blogger
  • How to best approach an influencer for a new marketing project
  • How to balance time between content creation and social media sharing

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

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