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Influence Pros

Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Todd Cameron of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. View all shows - including free downloadable resources - at www.InfluenceProsPodcast.com
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Now displaying: July, 2016

Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Todd Cameron of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. View all shows - including free downloadable resources - atwww.InfluenceProsPodcast.com

Jul 27, 2016

Rustin Banks, Founder and Chief Product Officer of TapInfluence, joins the Influence Pros Podcast to talk about where influencer marketing came from, how to successfully combine data and storytelling, and the importance of engagement.

Special thanks to our sponsors:

 

In This Episode

  • Why you should look at an influencer’s audience before hiring them
  • How to use collected data to choose the best influencer for you
  • Why engagement is far more important than follower count
  • How TapInfluence became a company and what it can do for you
  • Why influencer marketing works on multiple channels

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Jul 20, 2016

Stacey Miller, Senior Manager of Communications at Cision, joins the Influence Pros Podcast to discuss keys to selecting the right influencer, maintaining relationships, and the growing authority of influencers over some media outlets.

 

Special thanks to our sponsors:

 

In This Episode

  • Why it’s important to treat your influencers well
  • How to improve the quality of relationships you make
  • Why influencers are starting to gain authority over media outlets
  • How a balanced strategy of earned media and influencer marketing is best
  • Why you must take your time in selecting the correct influencer for your brand

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Jul 13, 2016

Tim and Laura Sullivan, Co-founders of Lightworks 360 and Movable Feast Retreats, join the Influence Pros Podcast to talk about producing quality content, getting your brand out there, and the importance of staying human.

 

Special thanks to our sponsors:

 

In This Episode

  • Why being genuinely kind can help you stand out
  • How to focus your working energy to enjoy the process
  • Why it’s essential to stay consistent with all your branding
  • How to ensure excellence in the quality of your content
  • Why a guest post or partnership should always be mutually beneficial

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Jul 6, 2016

Randi Dukes, Creator of Dukes and Duchesses, joins the Influence Pros Podcast to reveal the hard work behind the scenes, the residual perks of evergreen content, and the essential nature of an organic fit with brands.

 

Special thanks to our sponsors:

 

In This Episode

  • Why it’s advantageous to only work with Brands that fit your audience
  • How to create evergreen content that lends itself to long term searchability  
  • Why it is important to understand the true value of your blogging voice
  • How to put in the work behind the scenes to make content creation look easy
  • How to maximize your SEO for your blog posts

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

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