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Influence Pros

Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Todd Cameron of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. View all shows - including free downloadable resources - at www.InfluenceProsPodcast.com
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Now displaying: August, 2016

Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Todd Cameron of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. View all shows - including free downloadable resources - atwww.InfluenceProsPodcast.com

Aug 31, 2016

Chris Brogan, Author and CEO at Owner Media Group, joins the Influence Pros Podcast to talk about the balance between technology and human connection, why influencer marketing is at a crossroads, and why numbers don’t necessarily mean influence.

Special thanks to our sponsors:

 

In This Episode

  • Why it’s important to take the time to find an influencer already interested in your brand
  • How to use technology to humanize your brand
  • Why high follower numbers is not always better than a niche market
  • How to maximize your reach by having smaller, but more engaged audiences
  • Why there are so many different ways to have influence in the world of marketing

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Aug 24, 2016

Erin Bury, Managing Director of 88 Creative, joins the Influence Pros Podcast to talk about the advantages of leveraging existing communities and how influencer marketing has shifted more into the realm of paid digital marketing.

Special thanks to our sponsors:

 

In This Episode

  • Why influencers expect and should get paid for their work
  • How to leverage pre existing relationships for your brand
  • Why influencer marketing is different in Canada because of different regulations
  • How advocate marketing is going to be the next big wave in influencer marketing
  • Why it pays to pay attention to the power middle, or niche influencers over celebrities

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Aug 17, 2016

Bill Carmody, Founder and CEO of Trepoint, joins the Influence Pros Podcast to discuss the power of micro influence, bringing campaigns up to scale, and his mission to make marketing more accountable.

Special thanks to our sponsors:

 

In This Episode

  • Why being able to scale up influencer marketing has changed the industry
  • How to make your marketing campaigns more accountable by properly tracking ROI
  • Why it’s really the engagement factor that leads to sales, not vanity metrics like followers or number of click throughs.
  • How to identify the proper influencer for your brand and maximize audience participation
  • Why being able to measure engagement has revolutionized influencer marketing

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Aug 10, 2016

John Hall, Co-founder and CEO of Influence & Co., joins the Influence Pros Podcast to talk about content alignment, authenticity and engagement, and the fully integrated marketing strategies of the future.

 

Special thanks to our sponsors:

 

In This Episode

  • Why laying the groundwork for your own influence first is key
  • How to recognize who is the right influencer for your brand
  • Why it’s important to have a problem solving attitude
  • How to build mutually beneficial relationships
  • Why marketing tactics are converging making more departments work together

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Aug 3, 2016

Brian Fanzo, Founder of iSocialFanz LLC, joins the Influence Pros Podcast to discuss the value of maintaining authenticity and his three favorite topics: influencers, community building, and engagement.

 

Special thanks to our sponsors:

 

In This Episode

  • Why change, collaboration, and community are key to any business
  • How building a community is far more effective than having a following
  • Why incentives and rewards need to be individualized
  • How to guide interactions into more valuable one on one conversations
  • Why employee trust is the first step toward embracing influencer marketing

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

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