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Influence Pros

Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Todd Cameron of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. View all shows - including free downloadable resources - at www.InfluenceProsPodcast.com
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Now displaying: September, 2016

Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Todd Cameron of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. View all shows - including free downloadable resources - atwww.InfluenceProsPodcast.com

Sep 28, 2016

Amy Anderson, Blogger and Influencer at Mod Podge Rocks, joins the Influence Pros Podcast to discuss trackable links, long-term relationships, and the importance consulting and mailing lists.

 

Special thanks to our sponsors:

 

In This Episode

  • Why it takes time to build up a blogging career
  • How to create long-term relationships for greater business success
  • Why trackable links are essential to proving your ROI
  • How to find and use your niche market to your advantage
  • Why it is important to consult first before engaging in a business plan

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Sep 21, 2016

Billy Parisi, Influencer and Content Creator, joins the Influence Pros Podcast to discuss platform integration, direct relationships with brands, and the importance of giving your posts time.

 

Special thanks to our sponsors:

 

In This Episode

  • Why Influencer Marketing is so powerful for long term ROI
  • How to build your following and find your niche market
  • Why video and higher production value is becoming more important
  • How to turn your passions into a successful career
  • Why it pays to be patient and constantly experiment with posting strategies

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Sep 14, 2016

Olfa Turki, Founder & Editor of Our Family World, joins the Influence Pros Podcast to talk about the power of evergreen content, focusing on your audience, and why keeping your voice consistent is key.

Special thanks to our sponsors:

 

In This Episode

  • Why it helps to truly care about the topics you are blogging about
  • How to listen to your audience to understand what they want
  • Why evergreen content is always in demand for brands
  • How to maintain relationships by following up on all correspondence
  • Why it is so important to stay consistent in your voice

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Sep 7, 2016

Kristen Matthews, Influencer Marketing Expert, joins the Influence Pros Podcast to discuss the philosophy behind influencer marketing, niche audiences, and authenticity.

Special thanks to our sponsors:

 

In This Episode

  • Why authenticity is really the key to everything
  • How to gain influencers that are genuinely excited about your brand
  • Why a mid-sized influencer actually has more time to interact with consumers
  • How engagement brings higher ROI in the long term
  • Why it’s essential to compensate your influencers properly

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

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