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Influence Pros

Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Todd Cameron of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. View all shows - including free downloadable resources - at www.InfluenceProsPodcast.com
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Now displaying: October, 2016

Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Todd Cameron of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. View all shows - including free downloadable resources - atwww.InfluenceProsPodcast.com

Oct 26, 2016

Rachael Cihlar, Director of Influence Strategy at TapInfluence, joins the Influence Pros Podcast to discuss the best way to select influencers, plan your strategy, and integrate influencer marketing with the rest of your marketing.

Special thanks to our sponsors:

 

In This Episode

  • Why evergreen influencer marketing content pays off
  • How to select an influencer that is the highest match for your brand
  • Why it’s important to take the time to get to know your influencer’s content
  • How to create a full strategy before engaging your influencer
  • Why it’s key to integrate your influencer campaign into the rest of your marketing

 

Resources

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Oct 19, 2016

Stacey DePolo, Social Advocacy Manager at GoDaddy, joins the Influence Pros Podcast to talk about metrics, customer and employee empowerment, and the advantage of finding genuine fans who can become brand advocates.

Special thanks to our sponsors:

 

In This Episode

  • Why taking the time to understand fans of your brand really does pay off
  • How to identify influencers that have an organic tie to your brand
  • Why you don’t need a celebrity with a million followers to make a real impact
  • How to support and allow your employees to speak positively of your brand
  • Why metrics are still an integral part of the marketing machine

 

Resources

 

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Oct 12, 2016

Julianna Vorhaus, Director of Influencer Development at TapInfluence, joins the Influence Pros Podcast to debut as a new co-host and discuss client relations, authenticity, and the importance of trusting your influencers.

Special thanks to our sponsors:

 

In This Episode

  • Why it’s key to take the time to listen to the needs of your clients
  • How to pick the right influencer that will represent your brand authentically
  • Why it's better to have a holistic approach to your influencer marketing 
  • How to follow through and track ROI more accurately
  • Why trusting your influencers is the most important thing

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Oct 5, 2016

Fabian Geyrhalter, Founder and Principal at FINIEN, joins the Influence Pros Podcast to talk about creating actionable values for your organization, social listening, and knowing when to follow your gut instinct.

Special thanks to our sponsors:

 

In This Episode

  • Why it’s key to know your core values before hiring an influencer
  • How to come up with values that have clear actionable goals
  • Why influencers are more powerful if they believe in your messaging
  • How to know when data is helpful, and when you should go with your gut
  • Why social listening will help your brand connect with your audience

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

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