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Influence Pros

Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Todd Cameron of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. View all shows - including free downloadable resources - at www.InfluenceProsPodcast.com
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Now displaying: November, 2016

Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Todd Cameron of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. View all shows - including free downloadable resources - atwww.InfluenceProsPodcast.com

Nov 30, 2016

Brian Littleton, Founder and CEO at ShareASale.com Inc., joins the Influence Pros Podcast to discuss communicating with your influencers, why niche audiences matter, and that tracking actual conversations will always remain key.

Special thanks to our sponsors:

 

In This Episode

  • How influencers can continually bring in sales for your brand
  • How to communicate your needs clearly to your influencers
  • Why it’s important to track actual (not estimated) conversions and sales
  • How to engage with your consumer across the entire customer journey
  • Why influencers are beginning to ask for more money for their content
 

Resources

 

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Nov 23, 2016

Jason Falls, Founder and Partner at Conversation Research Institute, joins the Influence Pros Podcast to reveal the benefits of conversation research, using the right tools, and close relationships.

Special thanks to our sponsors:

 

In This Episode

  • Why Conversation Research is essential to understanding your consumer
  • How to clue into existing online conversation to learn what your audience wants
  • The importance of investing the time to build lasting influencer relationships
  • How to decide what tools are best for your brand’s particular goals
  • Why it’s key to listen first before creating a marketing game plan
 

Resources

 

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Nov 16, 2016

Sarah Evans, Digital Correspondent at Sevans Strategy, joins the Influence Pros Podcast to talk about live video, authentic partnerships, and how to keep up with the ever-changing nature of marketing.

 

Special thanks to our sponsors:

 

In This Episode

  • Why authentic relationships and constantly learning is so important
  • How to stand out in with superior content in a highly saturated market
  • Why evergreen content is so desired and effective for modern day marketers
  • How to go with the flow and create high-quality content at live events
  • Why pay to play is becoming more dominant on social platforms
 

Resources

 

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Nov 9, 2016

Barbara Rozgonyi, CEO at CoryWest Media, joins the Influence Pros Podcast to discuss merging a speaking career with being an influencer, relationship building, and the importance of local communities.

 

Special thanks to our sponsors:

 

In This Episode

  • Why meeting face-to-face, even if by video, is key to building relationships
  • How to enlarge your community by leveraging micro-influencers
  • Why professional speakers are the next wave in influencer marketing
  • How to stay on the forefront and get your message out to your audience
  • Why it’s important to give your influencers the right information for maximum results
 

Resources

 

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Nov 2, 2016

Deirdre Breakenridge, CEO of Pure Performance Communications, joins the Influence Pros Podcast to talk about building close relationships, the importance of transparency, and the best ways to keep up with social and technology trends.

Special thanks to our sponsors:

 

In This Episode

  • Why transparency has become essential in modern marketing and business  
  • How to engage with an influencer meaningfully to encourage stronger ROI
  • Why keeping up with technological advancements is necessary for marketers
  • How to allow your employees and customers to become organic advocates
  • Why consumers want to see the behind the scenes and human side of brands
 

Resources

 

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

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