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Influence Pros

Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Todd Cameron of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. View all shows - including free downloadable resources - at www.InfluenceProsPodcast.com
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Now displaying: December, 2016

Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Todd Cameron of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. View all shows - including free downloadable resources - atwww.InfluenceProsPodcast.com

Dec 14, 2016

Kim Westwood, Founder & Managing Director of Shopping Links, joins the Influence Pros Podcast to discuss finding the influencer that is the right fit for your brand, creating consistent messaging, and the perks of long-term collaborations.

Special thanks to our sponsors:

 

In This Episode

  • Why long-term relationships with influencers are so valuable
  • How to keep up with an ever-changing marketing landscape
  • Why it’s so important to find the right influencer for your brand
  • How to integrate the proper disclosure into any campaign
  • Why celebrity reach isn’t always the right choice over niche influencers

 

Resources

 

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Dec 7, 2016

Kevin Akeroyd, CEO at Cision, joins the Influence Pros Podcast to talk about the rebirth of display advertising, how to use discrete audiences to test campaigns, and why you must sync your systems and measure your results.

 

Special thanks to our sponsors:

 

In This Episode

  • Why marketing has changed because of the rise of influencer marketing
  • How to give your influencers the right information to make them successful
  • Why it’s key to not waste time on redundant internal tracking systems
  • How to test your campaigns on small consumer test audiences
  • Why it’s important to measure the final conversions created by your influencers
 

Resources

 

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

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