Info

Influence Pros

Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Todd Cameron of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. View all shows - including free downloadable resources - at www.InfluenceProsPodcast.com
RSS Feed
Influence Pros
2016
December
November
October
September
August
July
June
May
April
March
February


All Episodes
Archives
Now displaying: Page 1

Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Todd Cameron of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. View all shows - including free downloadable resources - atwww.InfluenceProsPodcast.com

Nov 23, 2016

Jason Falls, Founder and Partner at Conversation Research Institute, joins the Influence Pros Podcast to reveal the benefits of conversation research, using the right tools, and close relationships.

Special thanks to our sponsors:

 

In This Episode

  • Why Conversation Research is essential to understanding your consumer
  • How to clue into existing online conversation to learn what your audience wants
  • The importance of investing the time to build lasting influencer relationships
  • How to decide what tools are best for your brand’s particular goals
  • Why it’s key to listen first before creating a marketing game plan
 

Resources

 

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.