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Influence Pros

Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Todd Cameron of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. View all shows - including free downloadable resources - at www.InfluenceProsPodcast.com
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Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Todd Cameron of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. View all shows - including free downloadable resources - atwww.InfluenceProsPodcast.com

Sep 14, 2016

Olfa Turki, Founder & Editor of Our Family World, joins the Influence Pros Podcast to talk about the power of evergreen content, focusing on your audience, and why keeping your voice consistent is key.

Special thanks to our sponsors:

 

In This Episode

  • Why it helps to truly care about the topics you are blogging about
  • How to listen to your audience to understand what they want
  • Why evergreen content is always in demand for brands
  • How to maintain relationships by following up on all correspondence
  • Why it is so important to stay consistent in your voice

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.