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Influence Pros

Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Todd Cameron of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. View all shows - including free downloadable resources - at www.InfluenceProsPodcast.com
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Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Todd Cameron of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. View all shows - including free downloadable resources - atwww.InfluenceProsPodcast.com

Oct 19, 2016

Stacey DePolo, Social Advocacy Manager at GoDaddy, joins the Influence Pros Podcast to talk about metrics, customer and employee empowerment, and the advantage of finding genuine fans who can become brand advocates.

Special thanks to our sponsors:

 

In This Episode

  • Why taking the time to understand fans of your brand really does pay off
  • How to identify influencers that have an organic tie to your brand
  • Why you don’t need a celebrity with a million followers to make a real impact
  • How to support and allow your employees to speak positively of your brand
  • Why metrics are still an integral part of the marketing machine

 

Resources

 

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.