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Influence Pros

Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Todd Cameron of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. View all shows - including free downloadable resources - at www.InfluenceProsPodcast.com
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Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Todd Cameron of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. View all shows - including free downloadable resources - atwww.InfluenceProsPodcast.com

Oct 26, 2016

Rachael Cihlar, Director of Influence Strategy at TapInfluence, joins the Influence Pros Podcast to discuss the best way to select influencers, plan your strategy, and integrate influencer marketing with the rest of your marketing.

Special thanks to our sponsors:

 

In This Episode

  • Why evergreen influencer marketing content pays off
  • How to select an influencer that is the highest match for your brand
  • Why it’s important to take the time to get to know your influencer’s content
  • How to create a full strategy before engaging your influencer
  • Why it’s key to integrate your influencer campaign into the rest of your marketing

 

Resources

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.