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Influence Pros

Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Todd Cameron of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. View all shows - including free downloadable resources - at www.InfluenceProsPodcast.com
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Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Todd Cameron of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. View all shows - including free downloadable resources - atwww.InfluenceProsPodcast.com

Aug 17, 2016

Bill Carmody, Founder and CEO of Trepoint, joins the Influence Pros Podcast to discuss the power of micro influence, bringing campaigns up to scale, and his mission to make marketing more accountable.

Special thanks to our sponsors:

 

In This Episode

  • Why being able to scale up influencer marketing has changed the industry
  • How to make your marketing campaigns more accountable by properly tracking ROI
  • Why it’s really the engagement factor that leads to sales, not vanity metrics like followers or number of click throughs.
  • How to identify the proper influencer for your brand and maximize audience participation
  • Why being able to measure engagement has revolutionized influencer marketing

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.