Info

Influence Pros

Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Todd Cameron of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. View all shows - including free downloadable resources - at www.InfluenceProsPodcast.com
RSS Feed
Influence Pros
2016
December
November
October
September
August
July
June
May
April
March
February


All Episodes
Archives
Now displaying: Page 1

Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Todd Cameron of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. View all shows - including free downloadable resources - atwww.InfluenceProsPodcast.com

Nov 2, 2016

Deirdre Breakenridge, CEO of Pure Performance Communications, joins the Influence Pros Podcast to talk about building close relationships, the importance of transparency, and the best ways to keep up with social and technology trends.

Special thanks to our sponsors:

 

In This Episode

  • Why transparency has become essential in modern marketing and business  
  • How to engage with an influencer meaningfully to encourage stronger ROI
  • Why keeping up with technological advancements is necessary for marketers
  • How to allow your employees and customers to become organic advocates
  • Why consumers want to see the behind the scenes and human side of brands
 

Resources

 

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.