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Influence Pros

Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Todd Cameron of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. View all shows - including free downloadable resources - at www.InfluenceProsPodcast.com
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Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Todd Cameron of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. View all shows - including free downloadable resources - atwww.InfluenceProsPodcast.com

Nov 30, 2016

Brian Littleton, Founder and CEO at ShareASale.com Inc., joins the Influence Pros Podcast to discuss communicating with your influencers, why niche audiences matter, and that tracking actual conversations will always remain key.

Special thanks to our sponsors:

 

In This Episode

  • How influencers can continually bring in sales for your brand
  • How to communicate your needs clearly to your influencers
  • Why it’s important to track actual (not estimated) conversions and sales
  • How to engage with your consumer across the entire customer journey
  • Why influencers are beginning to ask for more money for their content
 

Resources

 

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.