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Influence Pros

Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Todd Cameron of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. View all shows - including free downloadable resources - at www.InfluenceProsPodcast.com
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Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Todd Cameron of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. View all shows - including free downloadable resources - atwww.InfluenceProsPodcast.com

Jul 20, 2016

Stacey Miller, Senior Manager of Communications at Cision, joins the Influence Pros Podcast to discuss keys to selecting the right influencer, maintaining relationships, and the growing authority of influencers over some media outlets.

 

Special thanks to our sponsors:

 

In This Episode

  • Why it’s important to treat your influencers well
  • How to improve the quality of relationships you make
  • Why influencers are starting to gain authority over media outlets
  • How a balanced strategy of earned media and influencer marketing is best
  • Why you must take your time in selecting the correct influencer for your brand

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.