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Influence Pros

Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Todd Cameron of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. View all shows - including free downloadable resources - at www.InfluenceProsPodcast.com
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Influence Pros
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Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Todd Cameron of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. View all shows - including free downloadable resources - atwww.InfluenceProsPodcast.com

Jun 22, 2016

Benji Travis and Sean Cannell, Founders of Video Influencers, join the Influence Pros Podcast to divulge their thoughts on following your passion, the absolute necessity of authenticity, and the amazing accessibility of video blogging to everyone.

Special thanks to our sponsors:

 

In This Episode

  • Why video is becoming the most powerful marketing tool
  • How to recognize the hustle and work ethic behind media work
  • Why it’s absolutely essential to stay authentic in your content
  • How video influencing is becoming more accessible as a career
  • How to find your niche audience and grow from your strengths

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Jun 15, 2016

Jeff Beringer, Digital Marketing Lead at Golin and Creator of The Bridge, joins the Influence Pros Podcast to talk about relevance, the power of engagement, and how to find the right fit of influencer for your brand.

 

Special thanks to our sponsors:

 

In This Episode

  • Why it’s so important to find the right influencer fit for your brand
  • How to collect and interpret data from influencer audiences
  • Why more money is being shifted into influencer marketing budgets
  • How technology and the digital age has made it easier to track engagement
  • How engagement is the key metric over reach for campaign success

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Jun 8, 2016

Heidi Sullivan and Todd Cameron, of Cision and TapInfluence, take over the Influence Pros Podcast to delve into past episodes and discuss what they have learned so far including authenticity, the move away from celebrities, and building trust with your influencers.

Special thanks to our sponsors:

 

In This Episode

  • Why celebrities are absolutely not the most important endorsers to pursue
  • How the the key to all influence marketing success lies in the word ‘authenticity’
  • Why it is so important to let your influencers resonate with their audiences
  • How to build trust in your relationships with your influencers
  • How the next big frontier looks to be video content

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Jun 1, 2016

Dorothy Kern, blogger and author of “Crazy for Crust”, joins the Influence Pros Podcast to deliciously debate knowing your own audience, the rise of bloggers as influencers, and the importance of mutual respect.

Special thanks to our sponsors:

 

In This Episode

  • Why it’s critical to know your audience and what they want most
  • How to turn your personal passion into a lucrative career
  • Why it takes time to develop your voice as a blogger
  • How to best approach an influencer for a new marketing project
  • How to balance time between content creation and social media sharing

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

May 25, 2016

Jay Krall, Director of Product Management at DataSift, joins the Influence Pros Podcast to examine the importance of keeping data analysis simple, the differing linguistics of varying generations, and the growing prominence of privacy settings on social media.

Special thanks to our sponsors:

 

In This Episode

  • Why collecting the right type of data is essential to company growth
  • How to translate generational differences in order to better understand statistics
  • Why approaches to influencer marketing are shifting due to new data availability
  • How to simplify data aggregation in order to get the most out of your information
  • How to respect privacy while still gaining new insights to consumers

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

May 18, 2016

Rebecca Lieb, Independent Analyst and Advisor, joins the Influence Pros Podcast to discuss the power of deep questions, human vulnerability, and the development of word of mouth as the precursor to influencer marketing.

Special thanks to our sponsors:

 

In This Episode

  • Why it’s important to take the time to ask the right questions
  • How to use your research to lead you to success
  • Why community and humility are key parts of great influencing
  • How to utilize an influencer's expertise to your advantage
  • How to combat the newest forms of ad blockers and developing media

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

May 11, 2016

Jeff Barrett, CEO of Status Creative, joins the Influence Pros Podcast to talk about accidental entrepreneurship, building relationships by adding your own value, and connecting the dots within the new necessities of influencer marketing.  

 

Special thanks to our sponsors:

 

In This Episode

  • The importance of understanding that reach simply means potential
  • How to maintain long-term planning strategies for positive relationships
  • Why PR is the next wave in influencer marketing
  • How to diversify your influencer usage in order to find the perfect fit
  • How budgets are shifting to give influencers more opportunities in 2017

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers

May 4, 2016

Frank Danna, Co-Founder of GhostCodes and Director of Social Strategy at Softway, joins the Influence Pros Podcast to discuss delving into new platforms, creating new companies, and the power of viewership.

Special thanks to our sponsors:

 

In This Episode

  • Why alignment of values is essential for success
  • How micro-influencers are the next wave in marketing
  • Why delving into new platforms is not only fun but productive
  • How to focus your hustle for optimum results in the real world
  • How to determine what has the most value for a campaign

 

Resources

 


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Apr 27, 2016

Tyler Farnsworth, General Manager of August United, joins the Influence Pros Podcast to reveal the perks of creative freedom, why you need to push outside the box, and how to take the time to maintain positive relationships.

Special thanks to our sponsors:

 

In This Episode

  • How to build trust for mutually beneficial relationships
  • How to engage in creative problem solving
  • How to keep yourself passionate about your process
  • Why it’s important to let you influencers be themselves
  • How to find unique solutions to maximize success

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Apr 20, 2016

Michael Georgiou, CMO of Imaginovation, joins the Influence Pros Podcast to uncover details about the necessity for research, personality, and most of all inspiration to build community.

Special thanks to our sponsors:

 

In This Episode

  • How to find inspiration by inspiring others
  • Why it’s important to always be researching
  • Why it’s essential to focus on one message
  • How to give back to your consumer
  • How to utilize video content to increase engagement
  • Why infusing personality into your messaging is key

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Apr 13, 2016

Holly Hamann, Co-Founder of TapInfluence, joins the Influence Pros Podcast to talk about finding measurable data, demands for changing skill sets, and approaching work as collaborations over campaigns.

Special thanks to our sponsors:

 

In This Episode

  • How to see and adjust to changes
  • Why it’s important to know your audience
  • Why marketers are getting bigger budgets
  • How to find measurable data
  • How to know your platforms
  • Why collaborations are best

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Apr 6, 2016

Shonali Burke, CEO of Shonali Burke Consulting, joins the Influence Pros Podcast to talk about wearing many hats, the importance of context, and keeping community at the center of everything.

Special thanks to our sponsors:

 

In This Episode

  • How to balance many different roles
  • Why education never stops
  • How to stay personal in your work
  • How to best approach your influencers after thorough research
  • Why community it key

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Mar 29, 2016

Sally Falkow, Digital PR Strategist at Meritus Media, joins the Influence Pros Podcast to talk about actionable influence, communication skills, and treating influencers like people first.

Special thanks to our sponsors:

 

In This Episode

  • Why it is important to measure the right thing
  • Why real influence creates action
  • How too much data can be confusing
  • Why it’s important to treat your influencers well
  • Why research and planning is key

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Mar 23, 2016

Carrie Morgan, Digital PR Consultant at Rock The Status Quo, joins the Influence Pros Podcast to talk about brand clarity, focused goals, and implementing due diligence.

Special thanks to our sponsors:

 

In This Episode

  • Why it’s better to have narrow targets
  • How to best approach new influencers
  • How to identify the right influencer for you
  • Why it’s important to have brand clarity  
  • What it means to follow due diligence  

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Mar 16, 2016

Gini Dietrich, CEO of Spin Sucks, joins the Influence Pros Podcast to talk about how PR firms are more than just media, how influencers are everywhere, and the benefits of early morning writing.

Special thanks to our sponsors:

 

In This Episode

  • How and why PR agencies are doing more and more every day for their clients
  • Where to find great influencers online and off
  • How to figure out what’s worth measuring
  • Why it’s so important to work one-on-one
  • Why celebrities might not always be the best choice to advocate for your brand

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Mar 9, 2016

Rebekah Iliff, Chief Strategy Officer at AirPR, joins the Influence Pros Podcast to talk frankly about the importance of analytics, authenticity, and trusting your influencers.

Special thanks to our sponsors:

 

In This Episode

  • How to make your brand its own influencer
  • How to deeply trust your influencers
  • Why you need data and analytics every step of the way
  • Why positive, respectful relationships are so important
  • Why you need to know your goals inside and out before launching any campaigns

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Mar 2, 2016

Allie Ingalls and Jennie Hughes from WhiteWave Foods join the Influence Pros Podcast to enlighten us on the ways of customer appreciation, finding true emotional stories, and expanding reach organically.

 

Special thanks to our sponsors:

 

In This Episode

  • How telling a story is good advertising
  • Why giving gifts to customers will bring high returns
  • Why it helps to use fans as influence marketers
  • Why constant innovation is essential in marketing
  • How influence and advocacy are connected

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Feb 24, 2016

Jim Tobin, President of Ignite Media as well as Carusele, joins the Influence Pros Podcast to discuss changes he’s seen as a trailblazer in social media, creating lasting partnerships, and the importance of quality over quantity.

 

Special thanks to our sponsors:

 

In This Episode

  • Why your company must constantly evolve
  • How well-crafted posts can keep bringing returns long after initial campaigns
  • Why it’s important to think through the ramifications of any content
  • How taking time upfront will save you time later
  • Why quality is more important than quantity

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Feb 17, 2016

Jason Keath, Founder and CEO of Social Fresh, joins the Influence Pros Podcast to talk about the key factors of social media education, using social to activate influencers and advocates, and the actionable ways this can help your business. 

Special thanks to our sponsors:

In This Episode

  • How to use social media for influence marketing
  • How to build long-term relationships with influencers and advocates
  • Why it’s good to play with platforms
  • How to take influencers more seriously

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Feb 10, 2016

Heather Whaling, President at Geben Communication, joins the Influence Pros Podcast this week to discuss the importance of relationship building and why influencer marketing has become the core of what she’s doing for her business.

Special thanks to our sponsors:

In This Episode

  • Effective ways to reach a different type of audience
  • How to pick your influencers
  • The biggest mistake people make when using influence marketing
  • How trend monitoring leads to new ideas

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Feb 3, 2016

Todd Cameron, Head of Content and Strategy at TapInfluence, and Heidi Sullivan, Senior VP and Product Lead of Content and E-commerce at Cision, co-host the inaugural episode of the Influence Pros Podcast to explain exactly what influence marketing is all about and how businesses should be using it today.

Special thanks to our sponsors:

In This Episode

  • Meet our diversely dynamic co-hosts, Heidi and Todd
  • What is influence and advocate marketing and why is it important
  • Why celebrities aren’t the only worthwhile influencers
  • How to identify and successfully engage with the best influencer for your company
  • Why authenticity and consistency in voice are key to successful influence marketing

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

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