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Influence Pros

Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Todd Cameron of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. View all shows - including free downloadable resources - at www.InfluenceProsPodcast.com
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Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Todd Cameron of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. View all shows - including free downloadable resources - atwww.InfluenceProsPodcast.com

Sep 7, 2016

Kristen Matthews, Influencer Marketing Expert, joins the Influence Pros Podcast to discuss the philosophy behind influencer marketing, niche audiences, and authenticity.

Special thanks to our sponsors:

 

In This Episode

  • Why authenticity is really the key to everything
  • How to gain influencers that are genuinely excited about your brand
  • Why a mid-sized influencer actually has more time to interact with consumers
  • How engagement brings higher ROI in the long term
  • Why it’s essential to compensate your influencers properly

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.