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Influence Pros

Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Todd Cameron of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. View all shows - including free downloadable resources - at www.InfluenceProsPodcast.com
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Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Todd Cameron of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. View all shows - including free downloadable resources - atwww.InfluenceProsPodcast.com

Aug 31, 2016

Chris Brogan, Author and CEO at Owner Media Group, joins the Influence Pros Podcast to talk about the balance between technology and human connection, why influencer marketing is at a crossroads, and why numbers don’t necessarily mean influence.

Special thanks to our sponsors:

 

In This Episode

  • Why it’s important to take the time to find an influencer already interested in your brand
  • How to use technology to humanize your brand
  • Why high follower numbers is not always better than a niche market
  • How to maximize your reach by having smaller, but more engaged audiences
  • Why there are so many different ways to have influence in the world of marketing

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.