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Influence Pros

Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Todd Cameron of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. View all shows - including free downloadable resources - at www.InfluenceProsPodcast.com
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Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Todd Cameron of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. View all shows - including free downloadable resources - atwww.InfluenceProsPodcast.com

Oct 5, 2016

Fabian Geyrhalter, Founder and Principal at FINIEN, joins the Influence Pros Podcast to talk about creating actionable values for your organization, social listening, and knowing when to follow your gut instinct.

Special thanks to our sponsors:

 

In This Episode

  • Why it’s key to know your core values before hiring an influencer
  • How to come up with values that have clear actionable goals
  • Why influencers are more powerful if they believe in your messaging
  • How to know when data is helpful, and when you should go with your gut
  • Why social listening will help your brand connect with your audience

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.