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Influence Pros

Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Todd Cameron of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. View all shows - including free downloadable resources - at www.InfluenceProsPodcast.com
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Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Todd Cameron of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. View all shows - including free downloadable resources - atwww.InfluenceProsPodcast.com

Nov 16, 2016

Sarah Evans, Digital Correspondent at Sevans Strategy, joins the Influence Pros Podcast to talk about live video, authentic partnerships, and how to keep up with the ever-changing nature of marketing.

 

Special thanks to our sponsors:

 

In This Episode

  • Why authentic relationships and constantly learning is so important
  • How to stand out in with superior content in a highly saturated market
  • Why evergreen content is so desired and effective for modern day marketers
  • How to go with the flow and create high-quality content at live events
  • Why pay to play is becoming more dominant on social platforms
 

Resources

 

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.