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Influence Pros

Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Todd Cameron of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. View all shows - including free downloadable resources - at www.InfluenceProsPodcast.com
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Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Todd Cameron of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. View all shows - including free downloadable resources - atwww.InfluenceProsPodcast.com

Oct 12, 2016

Julianna Vorhaus, Director of Influencer Development at TapInfluence, joins the Influence Pros Podcast to debut as a new co-host and discuss client relations, authenticity, and the importance of trusting your influencers.

Special thanks to our sponsors:

 

In This Episode

  • Why it’s key to take the time to listen to the needs of your clients
  • How to pick the right influencer that will represent your brand authentically
  • Why it's better to have a holistic approach to your influencer marketing 
  • How to follow through and track ROI more accurately
  • Why trusting your influencers is the most important thing

 

Resources


Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.